On Friday, President Obama signed an executive order to curb marketers from targeting veterans with deceptive advertising campaigns about college opportunities. Under the order, the Consumer Financial Protection Bureau and Education Department’s “Know Before You Owe” financial aid form will also be required to be made available to every college student participating in the Defense Department’s tuition assistance program at nearly 2,000 schools. The form provides information about tuition and fees, estimated student loan debt upon graduation, graduation rates, among other information.
Libby Sander, reporter with The Chronicle of Higher Education, said the sheer amount of information targeted toward veterans pursuing higher education is a roadblock for those unfamiliar with the college selection process, especially the first generation of families to attend college.
“A lot of the veterans I spoke to were the first in their families to go to college and it’s a big deal for them,” Sander said. “They sometimes start the process with a feeling that they don’t even know where to begin.”
The Chronicle of Higher Education shows how a Google search for “GI Bill College” shows results that are mostly sales-oriented.